The Best Social Media Scheduling Tools

Learn about all of the best social media scheduling tools that help you manage your time and increase your productivity.

The Best Social Media Scheduling Tools

Creating content for your social media is one thing, but publishing in an organized and efficient way is another. While you can always manually post your content as needed, there are a vast number of social media scheduling tools that can make your life easier and even help your engagement grow!

Why Use A Social Media Scheduling Tool?

Give Yourself More Time to Create

If you’re looking to grow your community on social media, saving time on day-to-day operations can make a massive impact. Scheduling your content in advance allows you to spend more time connecting with followers and doing what you do best - creating hyper-engaging content.

Do More Than Publish Content

Social media scheduling tools often do a lot more than simply schedule content. Other powerful features may include analytical reporting, trend & hashtag listening, and competitor analysis, just to name a few.

In short, if you’re not using a social media post scheduler yet, you’re truly missing out. Here are five social media scheduling tools you may want to add to your content creator tool belt:


While mainly used by enterprise-level companies, Hootsuite is a complex, all-in-one social media scheduling tool with over 16 million users worldwide. Surely 16 million people can’t be wrong, right?

Key Features:

  • “Social Streams” allow you to engage with your community and monitor interactions right from the Hootsuite dashboard.
  • Hootsuite’s social analytics dashboard shows what content is performing the best and gives insight into why.
  • Access to an app directory with over 150 apps you can install.

Sprout Social

While Sprout Social may seem pretty similar to Hootsuite at first glance, it does have some pretty cool features that set it apart. We’ll focus on those features here.

Key Features

  • Bots are starting to make a significant impact on social media. Sprout Social’s bot builder can help operate chatbots within Facebook Messenger, which is a huge plus.
  • Group team members together for peak collaboration.
  • Support teams can integrate tools like Zendesk, Hubspot, and UserVoice to address issues without leaving the tool.


If this is your first time using a social media scheduler and you’re looking for a solution that’s simple and easy, Buffer may be what you’ve been searching for. Down the line, you may want to upgrade to a more robust tool, but if your main goal is simply to schedule content promptly, Buffer’s got you covered.

Key Features

  • Buffer includes WordPress and Chrome integration. Easily schedule social media posts from both iOS and Android devices.
  • You won’t find a more straightforward user interface out there. Even if this is your first time working in a third-party social media tool, you should have no problem getting content scheduled in just a few clicks.
  • Use Buffer’s “Tailored Posts” feature to ensure you can create perfectly crafted content for each platform.


An easy way to differentiate Later from its competitors is the user interface. It is best to use this tool to showcase posts with visual assets attached. That's why so many people use Later solely to schedule Instagram posts.

Key Features

  • Build out a visually beautiful content calendar, store media in the tool’s asset library, and add notes, labels, or stars for easy filtering.
  • Easily find & share user-generated content right from inside the tool.
  • Unlike many social media scheduling tools, Later also allows the scheduling of TikTok videos.


While MeetEdgar is still very much a social media scheduling tool, its purpose is different from most. Where other tools usually only assist in scheduling posts planned for the next few weeks, MeetEdgar shines because it can automate social media posts through the use of evergreen content (content that never goes “out of style.”)

Key Features

  • All posts scheduled in MeetEdgar are automatically added to its bottomless content library to reuse later.
  • Using the touch of a button, auto-generate copy variations for each article, allowing you to plan more content with the same evergreen content.
  • Use MeetEdgar’s posting queue to recycle evergreen posts automatically.

Remember, as an influencer or brand on social media, it’s essential to have a solid call to action, so links in bios are an absolute must.

Willow, an all-in-one bio link tool, can assist your fans in finding your other pages.

Willow assists users in generating more cash and increasing the visibility of their links. Willow turns a user's bio into a landing page for their most essential links, allowing audiences to access the user's entire online portfolio. It includes an integrated tipping feature that will enable viewers to tip directly on the page to increase revenue.


Maximizing the time you have to work on content is key to growing your community. Utilizing a social media scheduling tool like the ones above will surely help make that happen.

If you’re looking to take your content just one step further, our team is super excited to offer you access to our Ultimate Social Media Content Calendar Template, absolutely FREE!