How to Track Instagram Traffic and Other Social Media Analytics
Are you curious how your social media posts are performing? Do you want to know where your audience is located or how many clicks your link in bio gets? In this blog post, we’ll show you how to use Willow’s analytics tools to measure your social media ROI. We’ll also provide tips for improving your social media marketing strategy. So let’s get started!
Facebook Creator Studio
Years ago, it wasn’t easy to measure the ROI of social media efforts. Social networks didn’t offer analytics tools, which meant marketers had a more challenging time understanding how their audience engaged with the content.
Today, plenty of analytics for social media platforms allow you to track performance. Instagram is no exception.
One way to access Instagram Analytics is via Facebook Creator Studio, which allows creators and publishers to manage all of their Facebook and Instagram profiles in one spot.
Simply connect your account and get access to a ton of insight into its data, including active users, demographics, and follower growth.
View Analytics on Instagram
Another way to view your data on Instagram is directly through the app. Insights are free and available only for business or creator accounts. To view them, open the app, open your profile and click on the “Insights” section.
Instagram traffic tracking with UTM Links
UTM tags are the most effective way to track Instagram traffic. This applies to any external source you use to drive traffic to your website.
UTM tagging identifies URLs by tracking the source like social media. Categorize your Google Analytics data to view specific link clicks for a single URL.
Here’s how to create a tracked link using Google’s URL builder.
Step 1: Visit Google’s URL builder.
Step 2: Add your URL in the ‘Website URL’ box. The campaign source should be whatever website your traffic is coming from (I.E., Facebook, Instagram, Twitter, etc.
Step 3: Then, choose a medium. This is how the individual discovered your link; this can include organic, social, paid, and so on.
Step 4: Next, give your campaign a name. This allows you to categorize site performance based on the name of the campaign.
Then enter the code into your post or bio to see it in Google Analytics.
View Analytics on Willow
While having access to various analytics tools across the web can be beneficial, sometimes it’s nice to have everything analytics from all of your social media platforms in one place. That’s where Willow comes in.
With Willow, you can turn your bio into a landing page with all of your relevant links. Willow offers unlimited links, stunning custom background themes, and a built-in tipping system, allowing your audience to support you while enhancing the visibility of your pages.
To view your analytics:
Step 1: Log in or create an account
Step 2: Enter the dashboard and click on “Analytics” in the top left corner
You can view all sorts of analytics from total link views, clicks, and click-through rates.
Donation data, as well as the top locations your audience is clicking from, your best-performing platforms, and analytics based on which device people are clicking from, are all available.
In summary, if you’d like to track Instagram traffic and other social media analytics, there are various tools out there to help you get the job done. You should experiment with different tools based on your needs. If you’d like to view insights for your link-in-bio across a wide variety of social media profiles, don’t forget to check out Willow.
Don’t forget to follow Willow on Twitter and Facebook and if you have any questions or feedback, reach out to us directly at [email protected]