How to Get Sponsored on TikTok

Creating content is no longer just a hobby. Content creators have the power to earn more than doctors and lawyers who attend an Ivy League school! While there’s no shortage of platforms to create content for, TikTok is taking the lead.

With more than 1 billion active users each month, it’s safe to say anyone who wants to become an influencer needs to get on board.

If you want to learn how to get brand deals on TikTok, you’ve come to the right place. Read on to learn the best ways to become the next rising star on the platform.

Build a Community

As a content creator, your community says a lot about you. Having 10,000 followers is completely different than having 5,000 followers who actively engage, like, share, and comment on your content. On TikTok, you need to build a loyal community of followers who look forward to seeing your content.

For example, Bentellect, otherwise known as the “Facts” man, went from having less than 1,000 followers with no engagement to having millions of loyal followers who eagerly wait for his next post. How did he do it? Simply put, he found success by being himself. He didn’t try to impress or follow the crowd. He found a niche and learned how to get sponsored on TikTok.

And when it comes to beating TikTok’s often fickle algorithm, the only way to do that is to post more often.

Even if you’re just starting out, you need to post no less than two to three times a day. Some newbies post up ten times a day, which is nothing short of impressive.

If you’re determined to make your mark and land a TikTok sponsorship, here’s a posting schedule to get the ball rolling.

• Post 2 to 3 times a day. While more is better, it also needs to be top quality
• Use trending sounds, hashtags, and music
• Stick to one niche
• Interact with like-minded creators
• Engage with your followers
• Use humor and be genuine

Create a Link-in-bio using Willow

While some influencers hit it big by only using TikTok, others take full advantage of what social media channels offer.

You can use Willow, an all-in-one bio link tool, to help your followers discover your other pages.

Willow helps users generate more revenue and make their links more discoverable. Willow connects audiences to a user’s entire online portfolio by turning their bio into a landing page for their most important links. It comes with an integrated tipping feature to boost revenue and allows audiences to tip directly on the page.

Don’t Forget to Fill out Your Bio

Think of your bio like it’s a business card. It needs to contain all of the important details brands want to know. Be sure you include the following:

• High-quality profile picture
• Links to other social media channels
• Attention-grabbing tagline
• Business email
• Shout out to brands that you’re open to sponsorships

Create Killer Content

TikTok is all about keeping it real and showing off your true personality. That means creating non-sponsored content about the brands you want to work with. While it’s true that brands want to see authentic engagement on your posts, they also want to know you’re capable of driving sales, with or without compensation.

Create a Press Kit

Once you get the ball rolling, and we know you will, you’ll need to create a press kit. A press kit is simply a pdf that includes all the finer details about you as an influencer. While it doesn’t mean to be lengthy, it does need to include the following:

• About you section
• Links to other channels with follower count and engagement rate
• Brands you’ve worked with, plus links with examples
• Case studies of top-performing content on all platforms
• Content services you offer with price list
• Breakdown on your last ten posts on all platforms with stats

Join TikTok Creators

If you’re over 18, have more than 10,000 followers, and have had at least 100,000 video viewers in the last 30 days, you can apply. You also need to have a Pro account and post at least three videos in a 28-day period. Currently, only creators in the US, UK, Italy, Germany, France, and Spain are eligible.

The Takeaway

Even though getting sponsored might be your goal, don’t forget to have fun on the platform. Brands want to see authentic creators with strong communities supporting them more than promotional potential. So, as you build your image online, remember to always put connection and engagement at the front of your strategy.

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