Imagine this: a person is scrolling through Twitter and stumbles upon your profile. Interested, they click on your name and find that you are exactly what they’re searching for and want to know more. However, they can’t seem to find a link to your website anywhere, so they exit the app.
Brands nowadays use a plethora of marketing avenues to reach out to customers. Social media platforms (e.g Instagram, Twitter, Facebook, LinkedIn, and many more) are a powerful tool in today’s digitally-led society. With over 190 million daily active users, Twitter is one of the most used social media platforms and a gold mine for businesses looking to communicate with their audience.
Why do I need to add a website to Twitter?
You want to make it easy for your potential viewers and community members to see and hear you. Many times, creators stand to lose large amounts of traffic by missing important details, especially in a world where attention span is taken for granted. Besides single promoted tweets or being retweeted on the timeline, your Twitter bio is one of the first few things a viewer sees about you. Adding your links in your Twitter bio can bridge this gap and tell your audience exactly where to find you.
How to add multiple links in Twitter bio?
It is increasingly important that content creators establish a digital presence, and this can be done by engaging the help of multiple digital channels. Whether it is a website, another social media platform or affiliated links, all these links provide a way for viewers to connect and interact with you today.
Having a single bio link that centralizes all the relevant links will help improve audience engagement and Click-Through-Rate (CTR) by making it easy to access other social media platforms, a store, blog posts on the website, and more.
It is worth noting that Twitter only allows one link in bio, instead of multiple. This means that you are only allowed to choose a single high-priority link that you want viewers to visit. But don’t worry – with the right social media tool, you don’t have to scramble around swapping out links every week!
So how to add a link in bio for Twitter?
Willow is an all-in-one bio link tool to help users make their links more discoverable.
With this dynamic social media solution, you can find a workaround that doesn’t limit you to one single link. Now, creators on Twitter can turn their bio into a landing page for their most important links. With an integrated tipping feature, viewers can tip directly on the page and help boost earnings. Individuals and businesses can also tap into themes to make their profile more attractive, and make use of the analytical tools to see the audience activity and make insight-based decisions.
Essentially, Willow connects audiences to creators and their entire online portfolio, leading to better conversions and making it easy to generate revenue and achieve success.