TikTok remains one of the most popular social media apps today. As of January, the app has 689 million active users each month, with users uploading more than 1 billion videos each day.
With such a broad audience, TikTok is the go-to network for building your brand, communicating with your target audience, and getting your content seen by countless people.
As of March 2020, Android users had the ability to use the link in bio feature on their Business TikTok profile. Today, most, if not all Android and iOS users now have access to add links in their bio.
Want to learn how to put a link in your TikTok bio? Check out our guide for the step-by-step directions to using this new feature. We’ll also discuss link optimization using Willow so that you can increase your clicks and conversions.
Steps to Add a Link in Your TikTok Bio
If you don't have a business TikTok account, you'll need to switch to one in order to add a link to your bio. You can always switch your account back to a personal account.
You won't lose any of your content, but you will lose access to analytic data. Switching to a business account removes some of the sounds and songs that can be used in your videos, as some are not licensed for commercial use.
Switching to a Business Account
- Click the Me tab and then click the three dots in the upper right corner.
- Click Manage Account.
- Click Switch to Pro Account then click Business > Continue
- Choose the most applicable business category.
Once the account has switched over to a business account, you'll see the feature to add a link to your bio.
Adding a Link to Your Bio
- Click on the Me tab.
- Click Edit Profile.
- Click Add your website.
- Type or copy the website address into the box.
- Click Save.
The link is now visible in your TikTok bio for everyone to see! Now that you know how to put a link in your TikTok bio, you may be wondering how this benefits you.
Benefits of Having a Link in TikTok Bio
Adding a link to your TikTok bio is a great way to draw traffic to another site that is important to you. Some of the best links to consider adding to your bio include:
- Link to your personal website for improved promotion and visibility
- Patreon page for contributions
- Venmo or PayPal accounts for people to support you
- About page so followers can get to know you better
- Link to a cause you support, such as a charity
By having a link in your bio, you can easily navigate people where you want them to go. Whether you want people to contribute monetarily or if you want to draw more traffic to your personal website, your TikTok bio link is a great place to advertise.
Use Willow to Optimize Your Bio Link
What good is a link if no one is clicking it? Knowing how to add link to TikTok bio is just the first step. To make your link work for you, you’ll want to use a tool like Willow.
This is an all-in-one bio link tool that helps influencers, small businesses, and other users to generate more revenue. It works by making their links more discoverable. Willow connects audiences to your online portfolio by turning your bio into a landing page. Here, your audience will see all your most important links.
The app also offers an integrated tipping feature to further boost revenue. Allowing your audience to tip directly on the page is quick, simple, and convenient.