How to Add a Link in Bio to Your TikTok

How to Add a Link in Bio to Your TikTok

TikTok remains one of the most popular social media apps today. As of 2022, the app has 1 billion active users each month, 45% more users than reported when the app first started exploding in popularity at the height of the Covid 19 pandemic.

With such a broad audience, TikTok is the go-to network for building your brand, communicating with your target audience, and getting your content seen by countless people. Adding a link in your TikTok bio in addition to posting engaging content can help you grow your business tremendously, whether you are driving people to shop your merch or to view your latest content on other platforms.

Want to learn how to put a link in your TikTok bio? Check out our guide below for step-by-step directions on using this feature. We’ll also discuss link optimization using Willow so that you can increase your clicks and conversions.

There are two ways you can add a link to your TikTok bio. Below, we’ll explain both.

Switching to a Business Profile

Having a business profile on TikTok allows you to put a link in your bio with no follower minimum requirement. The downside to switching your personal account to a business account is that you may lose access to analytic data. Switching to a business account also removes some of the sounds and songs that can be used in your videos, as some are not licensed for commercial use. However, you can always switch your account back to a personal account at any time.

How To Switch Your TikTok Account from Personal to Business

  1. Click the Profile tab and then click the three bars in the upper right corner.
  2. Select Settings and Privacy.
  3. Next, select Manage Account.
  4. Click Switch to Business Account.
  5. Choose the most applicable business category.
  6. Add an email address (optional).

Once the account has switched over to a business account, you'll see the feature to add a link to your bio.

  1. Click on the Profile tab.
  2. Click Edit Profile.
  3. Scroll down to Website.
  4. Type or copy the website address into the box.
  5. Click Save.

The link is now visible in your TikTok bio for everyone to see!

Grow Your Personal Account to 1000 Followers

If you don’t wish to convert your TikTok to a business account, the other option to add a link to your bio is by growing your personal account to 1000 followers. After crossing this threshold, TikTok allows you to add a link to your profile without restricting access to popular sounds. Also, your profile will still have access to valuable analytics to help you grow on the platform. There isn’t just one way to advance on TikTok, so we recommend checking out our guide on how to get your first 1000 followers on TikTok.

Follow the below steps to add a link to your TikTok bio after gaining 1000 followers.

  1. Click on the Profile tab.
  2. Click Edit Profile.
  3. Scroll down to Website.
  4. Type or copy the website address into the box.
  5. Click Save.

Now that you know how to put a link in your TikTok bio, you may be wondering how this benefits you.

Adding a link to your TikTok bio is a great way to drive traffic to another site that is important to you and your audience. Some of the best links to consider adding to your bio include:

  • Link to your personal website for improved promotion and visibility
  • Patreon page for contributions
  • Venmo or PayPal accounts for people to support you
  • About page so followers can get to know you better
  • Link to a cause you support, such as a charity
  • Link to your affiliate shop or merch store

By having a link in your bio, you can easily navigate people where you want them to go. Whether you want people to contribute monetarily or if you want to draw more traffic to your personal website, your TikTok bio link is a great place to advertise. But why choose one link when you can have a tool that lets you post all of your important links? That’s where Willow comes in.

What good is a link if no one is clicking it? Knowing how to add a link to your TikTok bio is just the first step. To make your link work for you, you’ll want to use a tool like Willow. Willow is an all-in-one bio link tool that helps influencers, small businesses, and other users generate more revenue. By making your links more discoverable, Willow connects audiences to your online portfolio and turns your bio into a landing page. Here, your audience will see all your most important links in an organized, aesthetically pleasing manner.

The app also offers an integrated tipping feature to further boost revenue. Allowing your audience to tip directly on your page is quick, simple, and convenient. Willow also provides access to analytics for you to track progress and conversions. Check out our in-depth guide for using Willow and try it out today to bring your brand to the next level.