Best Social Media Management Tools in 2023

If you’re looking to get a handle on your social media channels once and for all, check out this vetted list of the best social media management tools to help you.

best social media management tools

When you’re a solopreneur or working with a small team, it can be incredibly challenging to create engaging social media content, post on multiple platforms daily, and analyze the data to repeat the process. Unfortunately, you can’t be in all places at once. However, social media management tools make it simple to complete these tasks, saving you a ton of time (and headaches) in the long run.

If you’re looking to get a handle on your social media channels once and for all, check out this vetted list of the best social media management tools to help you.


Platforms Supported: Facebook, Instagram, LinkedIn, Pinterest, TikTok, and YouTube
Price: From $49 per month, billed annually

Do you currently have a presence on virtually every popular social media platform? If so, Hootsuite may be the all-in-one management solution for you. While premium features such as “social listening’ and “best-time to post” recommendations are only available with higher-tier memberships, all Hootsuite memberships allow you to manage up to 10 social media accounts, including scheduling and tracking performance with customizable reports.

If you use apps such as Canva and Dropbox for your social media content, you’ll be happy to know that Hootsuite supports over 250 apps that you can connect to the platform to make management and scheduling seamless.


Platforms Supported: Facebook, Instagram, LinkedIn, Twitter, Google My Business, Youtube, and WordPress.
Price: From $25 per month, billed annually

A big part of growing on social media is monitoring the competition, your social mentions, and target hashtags in your niche—Sendible allows you to do all these things in addition to simply scheduling and monitoring social media posts. Sendible also has a host of features such as unlimited scheduling, evergreen content auto-reposting, and a visual planner, making it one of the best social media management tools for anyone at any level. Also, Sendible has a simple Google Analytics Integration so you can track the traffic coming from your social media channels.


Platforms Supported: Instagram, Facebook, Pinterest, and Twitter
Price: From $0

If Instagram is your most frequented platform, Planoly is the social media management tool that you need in your arsenal. Curating an aesthetically pleasing Instagram feed is tricky if you can’t get a visual of what the feed may look like once posts are live. With Planoly, you can drag and drop images to see how they fit into your feed and schedule static posts, carousels, in-feed videos, and Instagram Reels. Though Planoly is an Instagram-first social media management tool, there is some functionality to plan content for Facebook, Pinterest, Twitter and now TikTok with a paid plan (starting at $11.25 per month).  

Sprout Social

Platforms Supported: Twitter, Facebook. LinkedIn, Instagram, Pinterest, YouTube, and TikTok
Price: From $89 per user/month, billed annually

One of the standout features of Sprout Social is the robust analytics and listening features that can help you make better decisions when creating and posting content. Though Sprout Social is one of the more expensive options on the list, 30-day trials of each membership are available for you to test drive the tool (and it doesn’t require you to input your credit card information to set up). Sprout Social also has iOS and Android mobile apps if you manage content on the go.


Platforms Supported: Instagram, Facebook, Twitter, LinkedIn, and Pinterest
Price: Starting at $0

If you have a small budget to allocate towards a social media management tool, look no more—Buffer is one of the most efficient yet affordable tools on the market. Real-time analytics is just one of the many reasons why creators and marketers alike love Buffer. The free version gives you everything you need to plan and schedule content for various social media channels. However, if you want access to premium features such as automatically shortened links, hashtag management/suggestions, and in-depth analytics, you’ll have to opt for one of the paid plans starting at $5.

Platforms Supported: Twitter, Instagram, Facebook, LinkedIn, and Pinterest
Price: From $0

If you have marketing needs outside of just social media management, CoSchedule is a helpful tool to consider. In addition to scheduling social media content and providing analytics, CoSchedule helps with content marketing, offering tools such as email subject line testing and help with headlines. CoSchedule acts as a work management tool, allowing you to schedule recurring tasks for you and your team (if you have one). With the most robust plan priced at $29 per month, CoSchedule is worth looking into if you need a little bit of everything on a budget.

Whether you’re riding solo or have a small team by your side, properly managing your social media can help you grow on any platform while allowing you to spend your time elsewhere (like creating more fantastic content to share). Do you know a content creator who may find this blog post helpful? Share it with them!